A Brand and Culture Shop

We help brands tap into cultural truths to find a meaningful place in the world.

Brand Strategy

From coining brand names and crafting brand stories, to planning go-to-market strategies — we help bring brands to life.

Cultural Strategy

We help brands carefully, creatively, and authentically translate their vision and values into real world brand actions that meaningfully contribute to the moments and movements that matter most.

The Collective

We’re proud of the friends we keep. Tap into our trusted network of subject matter experts, industry connectors, and creative thinkers and doers to bring your ideas to life, amplify opportunity, and forge new partnerships.


Don’t just take our word for it, check out what some of our clients and partners have to say.

Leila Fernandes Brier


Leila Brier has spent her career working with brands as a brand and cultural strategist, naming consultant, positioning specialist, and communications planner. To Leila, nothing exists in isolation - she sees the full picture, and brings this uniquely holistic approach to her work.

Her interdisciplinary background has allowed her to play varying roles on both agency and client sides: from strategic catalyst brought in to inject fresh thinking or coin previously uncrackable brand names; to lead strategist brought in to position brands, inform creative campaigns, lead workshops, and guide strategy departments; to on-going consultant, providing on-call strategic input and advice over months or even years.

She honed her skills in New York at award-winning agencies before launching her career as an independent consultant. A student of business and a keen observer of culture, Leila believes that the best plans deliver on both brand purpose and cultural truths. She brings deep empathy to her work, keeping people at the forefront of every decision - from building consensus with the teams she collaborates with, to optimizing for the consumers and communities the brand will ultimately serve.


I’d love to chat with you about your brand or project, and see how I, or someone else in our Collective, might be able to help. Feel free to contact me here, or drop me a line at leila@heysidebar.com

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Brooklyn, NY